Channel4.com was where I began crafting the written – or rather typed – word. As a producer and editor, I developed content strategy for dozens of websites over my four-year stint at the UK broadcaster, from programme support microsites to magazine-style sites, including channel4.com/food, which grew to became the largest commercial food website in the UK. I created and implemented social media strategy for a wide range of websites and audiences.
Bucking the digital trend, I went from being an online specialist to the world of print, as Deputy Editor of Time Out São Paulo, where I commissioned, wrote and edited much of the copy for 37 issues of the monthly, bilingual magazine. I managed the magazine’s website and social media strategy, and was involved in editing numerous supplements and mini-guides as well as major guides to Brazil's World Cup cities.
As a freelance editor, I worked as part of a team translating and editing content for Rio2016.com, the official website for the Rio de Janeiro Olympic Games.
I’ve helped shape and style content for dozens of brands, producing engaging copy that conveys a brand’s message through the right tone of voice, for both online and print, as well as social media and marketing materials. Examples include:
- editing the content for the relaunch of Coca-Cola’s corporate UK website, Coca-Cola Journey, telling the company’s story in a creative and refreshing way
- putting a positive and friendly spin on expert health advice for the relaunch of Bupa’s Global website
- bringing a bold and energetic approach to solving customers’ problems for Aviva Insurance
- Writing and editing dozens of venue reviews for a Rio de Janeiro City Guide for Olympic sponsor Omega.